For as long as I can remember, I’ve been drawn to creativity

Whether through photography, poetry, music, or events. What tied all these interests together was my curiosity about people and their behaviour. This naturally led me to study Psychology, where I developed a deeper understanding of human thought and motivation.

My career began in Marketing

Where I discovered how creativity and consumer insight could work hand in hand. From direct marketing to brand strategy, I learned to translate behavioural understanding into creative solutions. Later, running my own clothing distribution business helped me recognise my entrepreneurial mindset and ability to turn ideas into action.

When I discovered UX/UI Design, everything clicked!

It combined creativity, psychology, and problem-solving in one field. As I worked on projects, I found that user research and prototyping were especially fulfilling—seeing ideas evolve based on real human insights.

Looking ahead, I aim to work in UX/UI design within lifestyle or consumer experience industries—spaces that challenge creativity and strategy. I want to grow in a collaborative team that pushes boundaries and inspires continuous learning.