EcoTech Branding

Building real friendships, one week at a time.

Branding & Identity

Project Type

Adobe Illustrator, Adobe Photoshop

Tools

Timeline

EcoTech Solutions

Role

View Prototype

The Background

I had the pleasure of working with EcoTech Solutions to create a sustainable and eco-friendly brand identity. From designing their logo inspired by nature to developing a cohesive color palette and typography, this project aimed to convey the company's commitment to environmental responsibility. The result was a visually appealing brand that resonated with their environmentally conscious audience.

The Problem

The Solution

View Competitive analysis

Learnings

Competitors were presenting too many features to users such as messages, groups, threads and video/audio chat. This leads to decisions paralysis.
User's required repetitive meetups, and not just one time meetups.
Having a familiar UX/UI pattern reduces friction and confusion for users.
User's prefer a clean and aesthetic UI
User's find one-on-one meetups more awkward than group meetups. However, they are comfortable with small group sizes.

Opportunities

Interest based groups do not sustain relationships afterwards. Instead, recurring events for the same groups can be created.

Newcomers can set profile preferences to prioritise meeting others who are also new, and have similar interests and hobbies.
I can deepen user connections through milestones like "try an outdoor activity", which earn badges/streaks while helping users' explore the city.
Most companies do not take feedback or follow-up with users on a second meeting with the people they met.

User Interviews

Interview Stats

4 participants
Ages: 24-50
Migration History: India, Canada, Germany, United Kingdom, Maldives & Tanzania
Apps Used: Eventbrite, Bumble, Timeleft, Hinge Meetup
Participants had migrated at least once, had used resources to make friends and had struggled to socialise

Interview Goals

Understanding user's previous experiences with online friendship platforms
Understanding what user's expectations are from an online friendship platform
Understanding the difficulties user's faced in making new friendships

User's Pain Points

Inability to establish long-term connections with new people
A lack of intentional spaces to socialise
A lack of time to socialise due to responsibilities/commitments
Experiencing loneliness
Mismanaged meetups/events on existing apps

Affinity Map

Themes Revealed

User's experience loneliness and a lack of time to socialise.

User's experience difficulty maintaining connections long-term.

View Affinity Map

Roadmap

Sitemap

View Sitemap

User Flow

View Low-Fidelity Wireframes

'Create Account' Design

When creating the low-fidelity wireframes, I chose to separate the "Create Account" and "Personal Preferences Form". Design 1 and Design 2 for the "Create Account" process only differed in terms of the app's landing page. Design 1 includes just the logo at the top, which Design 2 includes an image (either a graphic or an image of a group of friends). While Design 1 allows users to directly see the branding of the app, I thought Design 2 might speak of what the app offers users.

'Personal Preferences Form' Design

Design 1 of the personal preferences form was intended to display the different sections of the form as folders. When the user clicks on a section, the folder opens up. This design represents the playfulness of Fritual. Design 2 includes a progress bar that appears above the questions, allowing users to track their position and understand how far along they are in the form. Alternatively, Design 3 presents one question per screen to enhance clarity and help users focus on a single prompt at a time.